About The Venue Guide Co.
GUIDANCE FROM Someone Who Gets It
Somewhere along the way, it became normal for business owners to feel constantly overwhelmed, stretched thin, and on the verge of burnout.
It’s time to rewrite that story.
I started my journey as a venue owner wide-eyed and unsure where this venture would take me. Since then, I’ve scaled multiple venues, built an incredible team, and learned to keep the main thing the main thing: creating exceptional experiences for couples on their wedding day. Now, I share my expertise (and my heart) to help you go from burn out to booked out, all while creating a customer experience that elevates your venue above the rest.
hi, I'm Sarah!
Wedding planner. Venue owner. Consultant who’s still fully immersed in the world of events—and ready to share everything I know.
We broke ground on Parker Pines in 2020 and expanded our venue family in 2024 with Evergreen Alley—the bolder, moodier sister of our first space. Alongside my wedding planning company, Cheers and Champagne, I’ve experienced every side of operating a family-owned business in the event industry: the beauty, the chaos, the *strongly-held opinions* of other invested parties, and the strategy that keeps it all moving forward.
Along the way, I remember wishing for someone who could answer questions like, “Is this risk worth it?” or “How can I make things run smoother without consuming all my mental energy?” The lessons I’ve learned (mostly the hard way!) now fuel my passion for helping other venue owners build profitable, joy-filled businesses they’re proud to run.
To wow couples and earn referrals, you don’t just need a beautiful place.
You need a process that leads to intentional, refined experiences for couples and their guests.
From navigating vendor timelines, to establishing work-life rhythms, to managing wedding weekends, I’ve seen it all—and learned how to do it smarter.
Let's build something beautiful together
